{"id":2327,"date":"2024-12-19T13:42:25","date_gmt":"2024-12-19T11:42:25","guid":{"rendered":"https:\/\/ainavalles.com\/la-importancia-de-contratar-una-interiorista-para-el-diseno-de-tiendas-y-espacios-comerciales\/"},"modified":"2025-01-20T11:59:45","modified_gmt":"2025-01-20T09:59:45","slug":"la-importancia-de-contratar-una-interiorista-para-el-diseno-de-tiendas-y-espacios-comerciales","status":"publish","type":"post","link":"https:\/\/ainavalles.com\/ca\/la-importancia-de-contratar-una-interiorista-para-el-diseno-de-tiendas-y-espacios-comerciales\/","title":{"rendered":"La import\u00e0ncia de contractar una\u00a0interiorista\u00a0per al disseny de botigues i espais comercials"},"content":{"rendered":"\n<p>El disseny d&#8217;un espai comercial va molt m\u00e9s all\u00e0 de l&#8217;est\u00e8tic. No es tracta nom\u00e9s de crear un ambient agradable, sin\u00f3 d&#8217;establir un lloc que convidi al client a explorar, interactuar i, en \u00faltima inst\u00e0ncia, comprar. Contractar una&nbsp;interiorista&nbsp;pot ser la clau per a transformar una botiga en una experi\u00e8ncia de compra reeixida.<\/p>\n\n\n\n<p>1. Optimitzaci\u00f3 de l&#8217;espai<\/p>\n\n\n\n<p>Una&nbsp;interiorista&nbsp;professional sap com treure el m\u00e0xim partit de cada rac\u00f3 de la botiga. Dissenyar un espai comercial efica\u00e7 implica un coneixement profund sobre la distribuci\u00f3 del mobiliari, la circulaci\u00f3 i el flux natural dels clients. Un mal disseny pot portar a zones sense explorar o productes passats per alt. Per exemple, un bon disseny assegurar\u00e0 que els productes m\u00e9s importants estiguin en zones de major tr\u00e0nsit i visibilitat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.1.jpg\" alt=\"\" class=\"wp-image-2323\" srcset=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.1.jpg 1024w, https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.1-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Creaci\u00f3 d&#8217;un circuit de venda eficient<\/p>\n\n\n\n<p>El disseny d&#8217;una botiga ha de guiar al client en un recorregut que afavoreixi les vendes. Aix\u00f2 \u00e9s el que es coneix com a &#8220;circuit de venda&#8221;. Una&nbsp;interiorista&nbsp;s&#8217;assegura que els clients transitin per les \u00e0rees correctes i vegin els productes estrat\u00e8gicament col\u00b7locats en el seu cam\u00ed. Aix\u00f2 pot incloure la col\u00b7locaci\u00f3 de productes populars al final del recorregut per a mantenir al client interessat fins a l&#8217;\u00faltim moment o la distribuci\u00f3 de seccions tem\u00e0tiques que convidin a la compra per impuls.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-2.jpg\" alt=\"\" class=\"wp-image-2308\" srcset=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-2.jpg 1024w, https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-2-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>3. Experi\u00e8ncia de marca consistent<\/p>\n\n\n\n<p>Una&nbsp;interiorista&nbsp;t&#8217;ajudar\u00e0 a integrar la identitat de la teva marca en l&#8217;espai f\u00edsic. Des dels colors fins a la disposici\u00f3 del mobiliari, tot estar\u00e0 dissenyat perqu\u00e8 el client associ\u00ef l&#8217;experi\u00e8ncia de compra amb els valors i l&#8217;estil de la teva marca. Un espai ben dissenyat refor\u00e7a la percepci\u00f3 positiva del client sobre el teu negoci, fent-lo m\u00e9s memorable i atractiu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-3.jpg\" alt=\"\" class=\"wp-image-2311\" srcset=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-3.jpg 1024w, https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-3-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>4. Il\u00b7luminaci\u00f3 i ambients que venen<\/p>\n\n\n\n<p>La llum \u00e9s una eina poderosa per a destacar productes i crear l&#8217;atmosfera adequada. Les&nbsp;interioristas&nbsp;saben com utilitzar diferents tipus d&#8217;il\u00b7luminaci\u00f3, tant general com puntual, per a atreure l&#8217;atenci\u00f3 del client cap als productes clau. A m\u00e9s, un ambient ben il\u00b7luminat i acollidor pot augmentar el temps que un client passa a la botiga, la qual cosa es tradueix en majors possibilitats de venda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-4.jpg\" alt=\"\" class=\"wp-image-2314\" srcset=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-4.jpg 1024w, https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-4-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>5. Disseny funcional per al personal i els clients<\/p>\n\n\n\n<p>Un espai comercial ben dissenyat no sols beneficia als clients, sin\u00f3 tamb\u00e9 al personal de la botiga. La distribuci\u00f3 eficient permet que l&#8217;equip treballi de manera m\u00e9s r\u00e0pida i efectiva, la qual cosa millora l&#8217;experi\u00e8ncia del client. A m\u00e9s, un disseny funcional pot reduir el temps de cerca de productes i facilitar les interaccions en el punt de venda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-5.jpg\" alt=\"\" class=\"wp-image-2317\" srcset=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-5.jpg 1024w, https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-5-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>6. Rendibilitat a llarg termini<\/p>\n\n\n\n<p>Encara que contractar una&nbsp;interiorista&nbsp;implica una despesa inicial, es tradueix en una inversi\u00f3 a llarg termini. Un disseny ben pensat augmenta les vendes, millora l&#8217;experi\u00e8ncia del client i crea un espai m\u00e9s eficient i rendible. Els errors de disseny poden ser costosos de corregir, per la qual cosa comptar amb una experta des del principi estalvia temps i diners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-6.jpg\" alt=\"\" class=\"wp-image-2320\" srcset=\"https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-6.jpg 1024w, https:\/\/ainavalles.com\/wp-content\/uploads\/2024\/12\/ft.-6-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dissenyar per a vendre<\/p>\n\n\n\n<p>El disseny d&#8217;un espai comercial no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 d&#8217;est\u00e8tica, \u00e9s una estrat\u00e8gia de vendes. Una&nbsp;interiorista&nbsp;no sols embelleix l&#8217;espai, sin\u00f3 que el converteix en una eina poderosa per a augmentar les vendes i enfortir la relaci\u00f3 amb els clients. Si est\u00e0s pensant a dissenyar una botiga, oficina o qualsevol altre espai comercial, contractar una&nbsp;interiorista&nbsp;\u00e9s una decisi\u00f3 intel\u00b7ligent per a assegurar l&#8217;\u00e8xit del teu negoci.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El disseny d&#8217;un espai comercial va molt m\u00e9s all\u00e0 de l&#8217;est\u00e8tic. No es tracta nom\u00e9s de crear un ambient agradable, sin\u00f3 d&#8217;establir un lloc que convidi al client a explorar, interactuar i, en \u00faltima inst\u00e0ncia, comprar. Contractar una&nbsp;interiorista&nbsp;pot ser la clau per a transformar una botiga en una experi\u00e8ncia de compra reeixida. 1. Optimitzaci\u00f3 de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La import\u00e0ncia de contractar una\u00a0interiorista\u00a0per al disseny de botigues i espais comercials - Aina Vall\u00e8s<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ainavalles.com\/ca\/la-importancia-de-contratar-una-interiorista-para-el-diseno-de-tiendas-y-espacios-comerciales\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La import\u00e0ncia de contractar una\u00a0interiorista\u00a0per al disseny de botigues i espais comercials - Aina Vall\u00e8s\" \/>\n<meta property=\"og:description\" content=\"El disseny d&#8217;un espai comercial va molt m\u00e9s all\u00e0 de l&#8217;est\u00e8tic. 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